Date : February 10, 2021

Category : Digital Marketing

In today’s digitally superseded world, the business model has reached beyond daily blog posting and broadcasting via brand channels.

It has been a viable strategy long ago but today this content strategy is pretty outdated and doesn’t give great results. The content part has become a game today where in-depth and informative content is the key to the success of your business.

Today, any of the best digital marketing company focuses on creating informative content with video making and graphics creation. All of it leads to success to gain the attention of users.

As a result, you can successfully generate leads and increase the conversion rate. But quality content is fundamental to this successful strategy.

Optimize your content strategy with the following 3 steps and generate leads for your business.

1. Don’t Just Optimize Keywords, Optimize Customers’ Journeys As Well

Keyword research and proper optimization of it have been a viable strategy before but it is not the case today anymore. The market is getting more competitive every day and you have to adapt with up-to-date strategies to uprise your business.

Target the customer’s experiences more rather than the keywords.

Why so? It’s because buying journeys are getting more complicated and it is becoming really hard to predict what the customers want. That is why a robust approach is required.

You need to identify –

• When your content will serve as the purpose of solution or answer of something then what will be the search term or the audience will likely to type. Think which keywords your audience will go for in the search box.
• Next, you need to identify or at least think about what has pulled the audience over the search box. Are they looking to purchase? Are they in the middle of any process? Are they came here to get a solution to a specific condition? – Start critical analysis to get the answer or at least a rough idea.
• After the analysis, you need to make sure all the conditions will be in the content you create. Ensure it first and also check if the content covers all customer-focused scenarios or not. If possible then you can provide directions on how to make the download guide to the readers.

If you follow all of the points then you will be able to create successful, exciting and engaging content for your potential customers. Keep in mind, you have to deliver what the visitors are looking for.

Fun fact – you can always rely on Google to get crucial clues about customer journeys.

Pro tip – want to know how you can make your content irresistible? Take the help of a semantic type research tool, Text Optimizer. You will get to know multiple angles of a customer journey as well.

2. Create A Proper Customer Relationship Management Platform

For most of the websites, they depend on opt-in forms to get visitors to subscribe to the email. Then they focus on maintaining a great relationship with the visitors via powerful and catchy content.

And this is getting old my friend!

People are very picky today about sharing email addresses. And once they have given it, then it will be really hard for the businesses to pick the email and perform regular connection with appealing content. The chances are very rare that your marketing email will get noticed.

So, it’s time to nurture the lead generation process in a completely innovative way.

• You can convert the opt-in forms into a customer relationship platform. Hubspot is a popular option and is a successful example. You can consider other CRM options as well. What will the CRM do? It will organize your contacts properly and create a perfect content strategy. You can reach out to them in the right way.
• Apart from it, you can always take the aid of social media. Bookmark the interested people and try to approach them in the right way to convert them into a buyer. The CRM system will keep all social media leads and potential customer info successfully.
• To deliver personalized ads to your audience, you can use Facebook retargeting. With the help of it, you can stay in touch with the people who decided not to subscribe to you. For an instance, you can always go for and install Facebook’s pixel on your website.

Good for you that both these strategies don’t require technical expertise to implement them effectively. You can just follow the simple procedure and create a vast opportunity for marketing your business. It will be a completely multiple cross channel marketing opportunities.

It’s time you should focus on capturing your reader’s attention in this digital world.

3. Monitor, Modify And Rehash Your Conversion Funnel

Finally, you need to have an extra eye and pay your prime attention to which article will do the best and deliver fantastic results. Results will only be considered to the amount how much it matches with the customers’ journeys. You need to reevaluate the content effectiveness.

So, how can you do that? It is evident that you will need some tools. And what can be a better option than taking the aid of Google Analytics? Automatically it becomes the obvious choice. You can go for other options as well like Finteza.

You can monitor and check the funnel thing. With the Funnels option, you will be able to know which pages’ funnel is working and which one is producing fewer results. You will also know which page is leading the users and converting them to buyers.

How to create a funnel? It’s easy!

• Select the URL of your article.
• Then pick any number of needed actions like form fills, clicks and others.
• With the help of stats, you will know how much readers have interacted with your site and how much it went according to your plan.
• You will also get the data about how much readers have started proceeding with interaction with your site after reading the content.

Slicing and dicing your data will give you more precise information. It is apparently time-consuming and you should not lose your patience. It is a great option to study the reader’s preferences and developer customer persona. You can adjust the page elements and it will lead to better user engagement.

Don’t forget to add this strategy to your monthly website audit activities. It will give you access to crucial business-focused and customer-focused data.

As a result, your content strategy and SEO will become more effective and successful.

You can diversify the CTAs, make the message more personalized to make the content strategy becomes a result-giving method.

The Bottom Line

There is no doubt that the content marketing and content development strategy is evolving. Today it is a great weapon for marketers to strike the competition and stay on top. It is a vague field completely so there is no perfect reply like – “yes, I have found the most effective method to develop and market content.” It has never happened and it will never happen.

You need to focus on a personalized user experience and enhance the user journey. You will never know when your content strategy will be clicked. What is assured that it will catalyze the entire process and deliver good leads to your business!

So, what’s stopping you anymore!

Start implementing the top three content marketing strategy and find new ideas for your potential customers.

Good Luck!